How The Copywriter Helps The Entrepreneur

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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many

Increasing Success Of Franchise Young Fashion

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The trend of taking franchises of famous and renowned brands and stores has been evolving since years. It has become a successful business. To own a franchise of an already established brand, makes it easier for you to run and establish your business, for you have already purchased a successful and developed name. And when it comes to the attraction of buying franchises, then you cannot ignore the name of franchise young fashion.

People, living across the globe are seeking affordable ways of getting franchise dossier, for they know that nothing can be more successful for them other than taking this franchise. The number of customers of this franchise made in Italy has been increasing by each passing day. You will see that each and every person knows about this name. The customers put their blind trust in the products, which they purchase from this store. The number of store of Young Fashion Outfitters is increasing in a successful way. More and more fashion houses and brands are interested in showcasing their products inside the stores of Young Fashion, for they know that the customers, who have got sense of stylizing and dressing steps inside these stores.

The clientele of YFO knows the importance of quality-oriented products. They have got class and taste. If you want to start off with your own business and are looking into different ideas, then you should stop wasting your time on considering over the business ideas that you have, but you should only take the decision of buying the franchise of Young Fashion, for it is going to be the best franchise opportunity that you can ever get. To buy a franchise of a renowned store is itself a big thing, for you get to run an already developing, established and famous business. It helps in decreasing a lot of other costs including advertising and marketing. Everybody knows well about the name and it become easy to take the business further on the path of success.

You must be thing that buying the franchise clubwear and streatwear would be itself an expensive

LANPHIER LAW FIRM UNDER INVESTIGATION BY CALIFORNIA STATE BAR, FEDERAL AUTHORITIES

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The State Bar of California, while performing its due diligence during an investigation of Attorney Steele Lanphier, failed to uncover extremely pertinent information that should be a matter of public record.

A dozen years ago, Lanphier was experiencing financial difficulties when he was approached by Luis Vargas, a convicted drug dealer that served time in Federal prison. Vargas claims to be related to nefarious members of a Mexican Mafia-led drug cartel. He has been heard stating that he has millions of dollars readily available and is known for routinely lying to anyone for any reason to elicit even more money. Vargas is a self-proclaimed -gangster-; he recruited Lanphier by advancing him a large sum of money to pay off his personal debts as well as additional funds to allow him to promote and advertise his law firm. Vargas insisted that his girlfriend, Norma Guzman, handle all monetary transactions and perform legal duties within Lanphier’s firm. Vargas directs Ms. Guzman to falsify amounts on their 2016 statement to avoid detection by Lanphier. Ultimately, Vargas gained complete authority of all business aspects of the firm and makes all the decisions while Lanphier makes none; even though he had entered into an equitable financial fee-split arrangement with Lanphier, Vargas insisted on pilfering even more money from the firm. Vargas has brazenly stated -I am the the (expletive) owner, I am (expletive) Lanphier.- In partnership with some non-attorney -associates-, including David Silva and Caesar (last name unknown), Vargas has managed to gain complete control and administration of Lanphier’s firm. As of this writing, Lanphier Law Firm is under investigation by both Federal Authorities and the California State bar for misappropriation of trust fund monies.

Vargas is both a user and supplier of illegal steroids, methamphetamine and other narcotics. He routinely threatens and intimidates anyone who questions or fails to follow his orders. Lanphier is in fear of unpredictable retribution from Vargas as he believes him to be not only capable, but more than willing, to carry out his threats of physical harm. Luis Vargas has several aliases, including, but not limited to,

Subway Franchise Review – One Footlong At A Time

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The first Subway franchise was born in 1974 even though founder Fred DeLuca opened his first store 9 years earlier. Today there are currently over 29,000 Subway franchises spanning the globe in over 85 countries. Entrepreneur magazine has ranked Subway the number one franchise 13 out of the last 17 years, so its a rock-solid franchise.

Even with its amazing popularity and tremendous track record, the real question is deciding whether or not owning a Subway franchise is the right choice for you and your family. There’s a ton of things you should consider when making this big of a choice, so let’s identify what the positives and negatives are.

First of all, the total cost of entry and the total investment to get started ranges anywhere from $101,000 to $285,000. The reason for the big discrepancy depends on whether you’re buying an existing franchise or you’re having to build one or start one from the ground up. Other costs may include remodeling, leasing equipment, inventory, etc. Typically, the down payment that’s required must come from your personal liquid assets and can NOT be borrowed or come from a loan. That fact right there might eliminate some potential franchise owners.

Every Subway franchise pays a royalty fee to the company, specifically 8% of their overall gross sales. This is very important to understand because losing 8% right off the top before you pay for any rent, equipment, inventory, marketing, employees, etc can make a difference in whether or not you’re profitable. On the other hand, in exchange for the royalties the franchisee’s are rewarded with a strong brand recognition and national advertising campaigns.

As far as sales are concerned, 2800 sandwiches and salads are sold every 60 seconds. This provides a pretty constant flow of customers and expected sales. Potential franchise owners feel comfortable with this knowing that their stores most likely will not be empty. Besides, people have to eat somewhere, right?

On the flip side, you are at the mercy of your store location when owning a Subway franchise. No matter if you are open 24 hours, a

Take The 100 Day Challenge For Entrepreneur Success

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By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will